Mumbai: Tata AIA Life Insurance has announced the launch of Tata AIA Health Buddy, a 24×7 health and wellness companion offered by a life insurer. This innovative solution blends wellness, healthcare, and life insurance, ensuring continuous support for individuals and families.
The newly introduced Tata AIA Health Buddy comes with a mascot that represents trust, care, and accessibility, making wellness services more approachable.
Tata AIA Health Buddy: Redefining Insurance Beyond Protection
Available exclusively on the Tata AIA Life Insurance App, the service provides preventive health check-ups, women’s healthcare consultations, dental wellness, access to over 24 medical specialties, discounts on lab tests and medicines, second medical opinions, and expert fitness and nutrition sessions.
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By positioning Tata AIA Health Buddy as a daily wellness partner, the company extends its role from financial protection to a holistic approach supporting healthier, happier living.
Launch of Tata AIA Health SIP to Complement Health Buddy
Along with Health Buddy, Tata AIA has also introduced Tata AIA Health SIP – a pioneering non-participating, unit-linked health insurance plan.
While Health Buddy focuses on round-the-clock care, Health SIP integrates health coverage with wealth creation, offering tax-free withdrawals for medical expenses from the 6th policy year, long-term critical illness cover, and maturity boosters for fund value growth.
The plan is available in two variants:
- Health SIP Plus – with in-built Accidental Total and Permanent Disability (ATPD) benefits.
- Health SIP Plus Pro – with ATPD benefits, Terminal Illness cover, and Term Booster protection.
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Commenting on the launch, Sanjay Arora, Chief of Operations at Tata AIA Life Insurance, said: “At Tata AIA, consumer obsession is at the core of everything we do. With Tata AIA Health Buddy, we are offering India’s first 24×7 health and wellness companion from a life insurer. This service is designed to empower our consumers with world-class solutions that protect health while enabling them to live healthier and more fulfilled lives.”
The Future of Insurance with Tata AIA Health Buddy
With Tata AIA Health Buddy and products like Health SIP, Tata AIA is reimagining the future of insurance. It is no longer just about protection during emergencies but about enabling families to live healthier, more secure, and financially confident lives every day.
The Tata AIA Health Buddy service will be available with multiple Tata AIA insurance solutions, including PR Life Pro, PR Life Maxima+, Smart Sampoorna Raksha Flexi, Premier SIP, Super SIP, Smart SIP 360, Shubh Shakti, and more.
