Mumbai/London: Nazara Technologies’ UK-based subsidiary, Fusebox Games, has officially launched Big Brother: The Game, a new mobile title developed in collaboration with Banijay Rights, the global content distributor of the Big Brother reality television franchise.
The game is now available for download on iOS and Android platforms and brings the world-renowned reality show into the interactive entertainment space.
Tapping into the massive global fanbase of Big Brother, the game offers players an immersive experience where they can create custom characters, form alliances, participate in daily tasks and challenges, and survive evictions — all inspired by the drama and excitement of the TV format.
Designed as a dynamic, narrative-driven mobile game, Big Brother: The Game features branching storylines, multiple outcomes, and inclusive gameplay elements that appeal to a global audience.
Fusebox Games: Expanding the Reach of Big Brother Through Mobile Gaming
Terry Lee, CEO of Fusebox Games, shared his excitement: “This isn’t just a mobile game—it’s a reality show experience in your pocket. Big Brother: The Game lets players shape the narrative, navigate complex social dynamics, and compete for survival, just like the real show. We’re thrilled to partner with Banijay Rights to reimagine this iconic franchise for the mobile-first generation.”
Nitish Mittersain, CEO of Nazara Technologies, said: “Fusebox Games continues to push creative boundaries in the interactive entertainment space. The launch of Big Brother: The Game is a significant step in Nazara’s mission to take Indian gaming expertise global and deliver content that connects deeply with fans of all cultures.”
Mark Woollard, SVP of Gaming at Banijay Rights, added: “With its global footprint and enduring appeal, Big Brother has been a cornerstone of reality television. This partnership with Fusebox Games opens a new chapter for the franchise, offering fans an innovative and deeply engaging way to experience the show’s signature drama and strategy.”
A Legacy Reimagined
Originally launched in the Netherlands in 1999, Big Brother has since become one of the world’s most successful reality television formats, airing over 600 series across 70 markets.
The brand continues to dominate prime-time programming globally, with enduring success in the US, UK, Spain, Italy, and India. With six regional versions in India and a recent adaptation in Malta, Big Brother remains a flagship franchise for Banijay Entertainment.
With Big Brother: The Game, Fusebox Games reimagines the format for the mobile era, combining the reach of Banijay’s global IP with compelling interactive fiction that appeals to modern audiences.
The launch marks another milestone for Nazara Technologies’ expansion into global gaming IPs and strengthens its presence in the console, PC, and mobile sectors.
