Mumbai: In a major move to cater to evolving consumer snacking habits and the booming quick commerce segment, ice cream brand Baskin Robbins, has announced the launch of its new retail product range across general trade, modern trade, and quick commerce platforms.
As snacking becomes an all-day trend and consumers seek indulgence-on-the-go, Baskin Robbins India is introducing a diversified portfolio tailored for convenience, flavour variety, and premium quality. The newly launched range includes a delectable mix of chocolate-based creations, fruity summer favourites, traditional Indian flavours, and Belgian Chocolate milkshakes with a health-conscious twist.
Highlights from the New Baskin Robbins Retail Line:
- Super Strawberry Surprise Cone – Infused with milk choco-chips and a rich chocolate swirl
- Original Triple Chocolate Stick – A treat for hardcore chocolate lovers
- Very Blueberry Ice Pop – A fruity and refreshing alternative
- Malai Kulfi Slice with Iranian Pistachios – A nod to traditional Indian taste
- Minis Pack (4 Sticks) – Featuring flavours like Mississippi Mud and Almond ‘N Caramel
- Belgian Chocolate Milkshakes – Available in Milk, Dark, and Hazelnut with 30% less sugar and no added colours or flavours
“Today’s consumers enjoy ice cream beyond just desserts. It’s an anytime snack now,” said Mohit Khattar, CEO of Graviss Foods Ltd., which manages Baskin Robbins in India.
“This new product lineup reflects that change. We’re making the Baskin Robbins experience more accessible by offering premium products in formats suited for both on-the-go and at-home consumption.”
With strong retail growth in FY25 and further expansion expected in FY26, Baskin Robbins is doubling down on its omnichannel strategy. The brand is actively scaling operations in general trade, modern retail outlets, and quick commerce platforms, making it easier than ever for Indian consumers to enjoy their favourite frozen treats with just a click.
This latest expansion underlines Baskin Robbins’ commitment to innovation and consumer-centric growth, placing it at the forefront of India’s premium snacking and ice cream segments.
