Mumbai: YES BANK has introduced ‘YES Essence Women’s Salary Account’, designed to support the financial and lifestyle needs of working women.
The new salary account for women integrates a wide range of services, including financial protection, preventive healthcare, lifestyle privileges, and wealth creation tools on a single platform.
The launch of this salary account for women comes at a time when female workforce participation in India is witnessing notable growth.
According to a report by the Ministry of Labour & Employment, women’s employment has seen significant expansion between 2017-18 and 2023-24.
Rural India recorded a 96% rise in women’s employment, while urban areas saw a 43% increase. In total, more than 1.56 crore women have joined the formal workforce over the past seven years.
This rising participation in the workforce highlights the need for tailored financial products such as a salary account for women, which can address not only banking requirements but also healthcare and lifestyle benefits.
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Three Pillars of the New Salary Account for Women
The salary account for women launched by YES BANK is structured around three key pillars: financial solutions, health and wellness security, and lifestyle privileges.
- Financial Solutions: The financial services within the salary account for women include several exclusive banking benefits designed for working professionals:
- Complimentary locker facility for the first year
- 100% Demat Annual Maintenance Charge (AMC) waiver for the first year on a 3-in-1 account
- Opportunity to earn and redeem up to 34,000 YES Rewardz during the first year
These benefits are designed to encourage financial planning and investment participation among women professionals through the salary account for women.
- Health and Wellness Security: Recognising the importance of healthcare security, the salary account for women also includes several wellness-focused offerings:
- Complimentary ₹5 lakh Super Top-Up Health Cover for one year
- Annual preventive health check-up with home visit and lab collection options
- Complimentary one-year healthcare membership through a partner platform offering services such as parenting toolkit, consultations with gynecologists, pediatricians, psychologists, nutritionists, and other specialists
These integrated healthcare benefits reinforce the broader objective of the salary account for women to provide holistic financial and wellness support.
- Lifestyle Privileges: The salary account for women also includes lifestyle benefits through a dedicated debit card offering savings on everyday spending:
- Complimentary Elegance Debit Card
- 5% cashback worth up to ₹6,000 annually on select categories including utilities, groceries, travel, and other purchases
These features aim to provide additional convenience and everyday value to women customers opting for this salary account for women.
YES BANK’s Commitment to Women’s Financial Empowerment
Dheeraj Sanghi, said: “With ‘YES Essence Women’s Salary Account’, we have taken one more step towards supporting the community of working women. The acceleration in women’s participation in the formal workforce reflects a dynamic shift in India’s growth trajectory.
As more women play a significant role in professional and financial decision-making, the need for integrated, protection-led banking solutions becomes imperative.
This curated salary account is our commitment to building an inclusive financial solution that empowers women’s financial independence while prioritising their health and well-being.”
