Pune: Pepperfry has announced the launch of its first-ever factory outlet in India in Pune, marking a significant milestone in its retail expansion strategy. With this development, Pepperfry now operates its sixth offline store in Pune, reinforcing its footprint in one of its fastest-growing markets.
The newly launched Pepperfry factory outlet has been conceptualized as a dedicated sofa and living room lounge, aimed at delivering a highly immersive shopping experience. The store features an extensive range of sofas across multiple configurations, with a strong emphasis on comfort, design, and functionality. Through this initiative, Pepperfry is enabling customers to physically explore fabrics, upholstery, and materials, thereby facilitating more informed purchase decisions.
In addition to product exploration, the factory outlet also offers customization options, allowing customers to tailor sofas according to their individual preferences and living spaces. This format is designed to bring customers closer to a wider assortment while ensuring enhanced value and accessibility.
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Pepperfry: Broader Strategy to Enhance Customer Experience Through Innovative Retail Formats
Ashish Shah, Founder and CEO of Pepperfry, said: “Pune has been one of our strongest growth markets, and we are excited to introduce our first factory outlet in India with this launch. This is just the beginning — we are aggressively expanding our footprint across geographies to bring the brand closer to our customers. With this new format, we aim to create a more immersive buying experience, where customers can engage with our products — from comfort to fabric and customization — before making a decision.”
Pune has consistently demonstrated strong growth, and this launch further underscores the company’s continued commitment to investing in the region. The expansion also aligns with Pepperfry’s broader strategy to enhance customer experience through innovative retail formats.
With this development, Pepperfry continues to strengthen its omnichannel strategy by seamlessly integrating its physical retail presence with its digital platform. The approach aims to offer customers greater convenience, wider choice, and a superior shopping journey, positioning the company as a key player in India’s evolving furniture retail landscape.
