Pune: Indriya by Aditya Birla Jewellery has launched its fourth outlet in the city, further strengthening its footprint in Maharashtra.
The Indriya Pune store expansion reflects the brand’s strategic focus on deepening its presence in high-growth metropolitan markets.
Maharashtra continues to be a key market for fine jewellery, driven by a mix of traditional buying occasions and a rising preference for contemporary, design-led collections.
With the Indriya Pune store expansion, the brand is tapping into Pune’s cosmopolitan consumer base and evolving purchasing patterns, positioning itself strongly within the organised jewellery retail segment.
Located at Phoenix Marketcity in Viman Nagar, the newly launched store offers a premium and immersive shopping experience. The store features over 32,000 designs across categories such as bridal, festive, contemporary, and lightweight everyday jewellery.
The outlet also includes curated spaces like a dedicated bridal lounge and a kaarigari room, enhancing customer engagement through personalization and craftsmanship visibility.
Also Read: Pepperfry Launches India’s First Factory Outlet in Pune, Expands Presence with Sixth Store
Indriya Pune Store Expansion: Emphasis on Design Excellence, Scale, and Customer-Centric Retail Experiences
By expanding its presence in prominent retail hubs, the brand aims to cater to the diverse preferences of Pune’s growing and aspirational consumer base while strengthening its footprint across Western India.
Speaking on the development, Sandeep Kohli, CEO, Indriya, said, “Pune is an important market for us, given its evolving consumer preferences and strong appetite for design-led jewellery. With our fourth store in the city, we aim to offer a more accessible and elevated shopping experience to a wider customer base.”
Indriya by the Aditya Birla Group continues to reinforce its presence in Maharashtra, bringing its contemporary jewellery collections and signature retail experience to a dynamic and expanding market.
