Mumbai: SBI General Insurance has launched Health Alpha, an industry-first retail health insurance product introduced after the GST reform.
With a design centered around flexibility and personalization, Health Alpha empowers customers to create customized health plans through more than 50 coverage options under the theme “Your Health. Your Cover. Your Way.”
The newly launched Health Alpha by SBI General Insurance redefines the landscape of retail health insurance by offering a wide range of sum insured options – from ₹5 lakh to unlimited coverage.
Customers can opt for long-term policies lasting up to five years, enabling them to hedge against medical inflation while availing tenure-based discounts.
Eligible entry ages range from 18 years upward for adults with no upper limit, and from 91 days to 25 years for dependent children, ensuring wide accessibility across age groups.
Key Features of Health Alpha
Crafted to meet evolving healthcare needs, Health Alpha introduces several customer-focused, industry-first features, including:
- Up to 10x Cumulative Bonus: An optional add-on providing up to 10x cumulative bonus annually for claim-free policy years.
- Unlimited Sum Insured: Base policy allows for unlimited claim payouts, subject to terms and conditions.
- Endless Sum Insured: Covers hospitalization expenses exceeding the base sum insured for one lifetime claim.
- Gym & Sports Injury Cover: A first-of-its-kind OPD benefit covering injuries from fitness or sports activities, including consultations, diagnostics, prescribed medicines, and physical therapy.
- Plan Ahead Add-On: Extends waiting period continuity to newly married spouses (up to 35 years) and newborns (up to two children) if enrolled within 120 days.
- Welcome Discount: A 5% discount for customers purchasing the policy within five days of quote generation.
Beyond hospitalization, Health Alpha includes extensive optional covers such as Pre and Post Hospitalization, Day Care Treatments, AYUSH Treatment, Critical Illness, Hospital Daily Cash, Global Cover, and Personal Accident Cover.
Its modular structure allows policyholders to fine-tune sub-limits, modify waiting periods, and adjust coverage limits to suit personal preferences, reinforcing a true DIY insurance experience.
Mohd Arif Khan, Deputy CEO of SBI General Insurance, said: “At SBI General Insurance, we are delighted to introduce Health Alpha, an industry-first offering post GST reforms. With rising healthcare costs, it’s vital to have customizable and comprehensive health coverage. Health Alpha goes beyond traditional insurance – it represents innovation, flexibility, and empowerment for individuals and families to take control of their health coverage.”
SBI General Strengthens Its Retail Health Portfolio
With Health Alpha, SBI General Insurance reinforces its commitment to affordable, tailored, and technology-driven health solutions. The launch marks a strategic move to strengthen the insurer’s leadership in India’s retail health segment by combining innovation with customer-centric design.
