Mumbai: Croma Year-End Consumer Trends 2025 reveal a decisive shift in how Indian consumers upgraded their homes and lifestyles over the year, with a clear preference for premium products, smart convenience and health-focused appliances.
Released by Croma, an omni-channel electronics retailer from the Tata Group, the report captures evolving buying behaviour across its nationwide offline and online network, highlighting growing confidence and willingness to invest in high-value technology.
Croma Year-End Consumer Trends 2025 highlight smartphones as the core of premium upgrades
Smartphones continued to anchor consumer upgrades in 2025. While overall smartphone sales recorded strong year-on-year growth, purchasing behaviour reflected a marked premium tilt.
One in three smartphones sold fell in the ₹20,000–30,000 segment, while nearly one in five purchases were in the flagship or super-flagship category.
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Notably, price bands such as ₹50,000–58,000 witnessed growth of over 300%, underscoring aspirational trade-ups driven by content creation, gaming, and AI- and camera-first usage.
Croma Year-End Consumer Trends 2025 show computing goes premium, led by Bengaluru
The laptop market registered strong double-digit growth, driven by a shift toward premium computing experiences.
AI PCs are increasingly shaping Gen Z’s hustle economy and Gen Alpha’s AI-native lifestyle. With Apple’s M4 chip defining premium benchmarks and NVIDIA powering a gaming surge, a new hierarchy of AI-enabled, next-gen AI and gaming PCs has emerged.
India’s technology hubs – Bengaluru, Mumbai and Delhi – led this AI-first adoption. Gaming laptops recorded over 25% growth in high-performance professional models, while ultra-thin laptops in the non-gaming segment doubled in sales, reflecting demand for portability without compromising performance.
Croma Year-End Consumer Trends 2025 underline the rise of cinema-sized home entertainment
Home entertainment saw Indian households increasingly recreate cinema-like experiences. Bengaluru led sales of 65-inch televisions, while Mumbai topped demand for ultra-large 75-inch and above TVs, signalling a rise in social, in-home entertainment.
Gurugram emerged as the most future-ready market with the highest preference for 8K-ready televisions.
Audio entertainment also gained momentum, with Delhi NCR leading demand for immersive sound systems, reinforcing its position as a hub for large social gatherings and home entertainment setups.
Croma Year-End Consumer Trends 2025 indicate resilient cooling demand with energy efficiency focus
Cooling appliances remained a strong category, with Delhi and Mumbai nearly equal in overall AC demand. Energy efficiency emerged as a key decision factor, with nearly one in four ACs sold nationwide rated 5-star. Delhi led this trend, where approximately one in three AC purchases were 5-star models.
Smart ACs accounted for 32% of total AC sales, while North India witnessed rising demand for all-season ACs that double as heaters and consume up to 40% less electricity compared to conventional room heaters.
Croma Year-End Consumer Trends 2025 reflect premiumisation in big-ticket home appliances
Consumers increasingly moved up the value curve in large appliances. Front-load washing machines posted strong double-digit growth, with Bengaluru and Pune leading adoption.
In refrigerators, Delhi emerged as the top market for side-by-side door models, followed by Bengaluru, Mumbai, Hyderabad and Ahmedabad, highlighting demand for larger, high-capacity appliances aligned with modern lifestyles.
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Croma Year-End Consumer Trends 2025 point to health-first choices shaping kitchens
Health-focused appliances gained significant traction. Air fryer sales grew nearly 38% year-on-year, led by Mumbai, indicating a shift toward healthier cooking habits.
Air purifiers expanded beyond Delhi-NCR, witnessing strong adoption in Mumbai and Bengaluru amid heightened awareness of air quality concerns.
Water purifiers also recorded robust growth, with Bengaluru emerging as the largest market, followed by Mumbai, Pune and Hyderabad, reflecting rising consumer focus on safe drinking water and preventive health investments.
Croma Year-End Consumer Trends 2025 identify smart convenience as the fastest-growing segment
Smart convenience emerged as the breakout trend of the year. Automated and robotic appliance sales surged nearly two-fold in 2025, with Bengaluru establishing itself as India’s leading market for robotic solutions.
From smartphones and computing to entertainment, cooling and kitchens, Croma Year-End Consumer Trends 2025 illustrate how Indian homes are upgrading with confidence – embracing premium products, smart technologies and health-centric living.
