Mumbai: Bank of Baroda has announced the launch of an innovative eRUPI P2P Gifting feature on its bob इ Pay UPI app.
Developed in partnership with the National Payments Corporation of India (NPCI), this industry-first solution allows users to send personalised, prepaid digital vouchers as gifts via UPI.
The newly launched eRUPI P2P Gifting feature enables customers to gift secure and purpose-specific digital vouchers to family, friends, or beneficiaries.
Starting with the ‘Food’ category and with more categories to follow, these vouchers can be seamlessly redeemed at UPI-enabled merchant outlets, making them a convenient and meaningful gifting option.
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Customers can generate vouchers ranging from ₹1 to ₹10,000. These vouchers are non-transferable, and if not redeemed within the validity period, the voucher amount is automatically refunded to the sender. There is no restriction on the number of vouchers issued, provided transactions remain within the daily UPI limits.
eRUPI P2P Gifting: Purpose-Driven Digital Vouchers
Sanjay Mudaliar, Executive Director of Bank of Baroda, said: “With the launch of the industry-first eRUPI P2P Gifting feature, Bank of Baroda is strengthening its focus on customer-centric innovation in the UPI ecosystem. These vouchers provide a secure, private, and inclusive method of gifting. As we expand UPI and eRUPI use cases, our goal is to increase adoption and extend the benefits of digital payments to a larger audience.”
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bob इ Pay: Expanding UPI’s Reach Globally
The bob इ Pay UPI app is designed to provide customers with a seamless, safe, and user-friendly payment experience.
Beyond the eRUPI P2P Gifting feature, the app also supports mobile recharges, bill payments, and integration with RuPay credit cards from any bank.
Bank of Baroda has also extended the reach of bob इ Pay globally with international UPI services across eight countries: USA, France, Singapore, Mauritius, UAE, Sri Lanka, Bhutan, and Nepal.
The services include cross-border digital payments, foreign inward remittances from Singapore, and UPI facilities for Non-Resident Indians (NRIs).
