Mumbai: Mahindra Tractors announced the celebration of 11 years of its iconic Mahindra NOVO Tractor series, unveiling a host of premium new features designed to redefine farming performance and operator comfort.
Built for durability and high performance, the Mahindra NOVO Tractor series continues to set benchmarks in the Indian farming sector.
Ranging from 49 HP to 74 HP, the Mahindra NOVO tractor series is engineered with fuel-efficient engines, high torque, and versatility across applications such as ploughing, tilling, sowing, and transportation. The lineup includes the NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP, and NOVO 755 DI PP, available in both 2WD and 4WD variants.
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New Features in Mahindra NOVO Tractor Series
To commemorate the 11-year milestone, Mahindra has equipped the NOVO Tractor range with advanced features, including:
- Creeper Mode: Enables ultra-low speeds (0.3–0.4 km/h) for precision farming tasks like onion planting and banana mulching.
- mBoost Technology: Industry-first feature with three drive modes—Diesel Saver, Normal, and Power—allowing operators to optimize performance.
- Smart Balancer Technology: Minimizes vibrations and noise for smoother, quieter operations.
- MahaLIFT Hydraulics with QLift: Offers best-in-class 2700–2900 kg lift capacity, supporting heavy implements such as super seeders, mulchers, and power harrows.
- DigiSense 4G Connectivity: Allows farmers to monitor tractor performance remotely, track fuel usage, acreage covered, and ensure geo-fenced security.
- Premium Metallic Red Finish: Now available from 50 HP models upward.
- 6-Year Standard Warranty: Extended coverage across the NOVO Tractor series.
Enhanced Comfort and Safety Features
The NOVO Tractor series comes with a flat operator platform, forward-reverse shuttle for easy gear shifting, and factory-fitted accessories such as fibre canopy, Jeriken weight, ROPS for safety, and aux valve support for hydraulic implements. An adjustable captain seat with armrests ensures fatigue-free long operations.
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Celebrating with a Toy Tractor
To mark the occasion, Mahindra Tractors also launched a ride-on toy tractor – a scale replica of the NOVO Tractor – offering young enthusiasts a taste of the brand’s legacy.
With these innovations, the NOVO Tractor series continues to combine performance, comfort, and technology, reinforcing Mahindra’s leadership in India’s agricultural machinery sector.
