Bengaluru: Visa processing platform Atlys announced record-breaking results from India’s first-ever ₹1 Visa Sale – held on August 4–5 under its One Way Out (OWO) campaign.
During the sale, Atlys recorded a 4.5x increase in visa applications compared to its daily average, with Millennials contributing 50% and Gen Z accounting for 37% of total applications.
The campaign opened new avenues for global travel, particularly for first-time international travellers, who comprised 20% of applicants, favoring destinations like South Africa, Vietnam, Indonesia, and Hong Kong.
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“The OWO Sale was designed to remove cost-related friction,” said Mohak Nahta, Founder and CEO of Atlys. “The surge in demand reflects India’s deep appetite for global exploration across cities, ages, and income groups.”
The United States topped visa application volumes, followed by South Africa, which saw a dramatic 22x surge, and emerging destinations like Vietnam, Indonesia, and UAE.
Atlys One Way Out Campaign: City-Wise and Segment Highlights
- Bangalore led Tier 1 cities with an 11.5x spike, followed by Mumbai (7.84x) and Delhi NCR (6.54x).
- Tier 2 cities like Mohali and Surat witnessed 6.4x growth, showcasing rising aspiration in smaller metros.
- New user registrations jumped 6.5x, and peak traffic rose 3.6x, with application completion time dropping 90%, indicating better digital readiness.
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Gender trends also revealed interesting patterns. While 62% of applicants were male and 38% female, women showed a preference for U.S., South Africa, Hong Kong, and Sri Lanka, while men leaned toward UAE, Indonesia, and Vietnam.
Atlys’ proprietary platform enabled a frictionless application journey – offering real-time application support, faster processing, and a mobile-first user experience.
The campaign’s success affirms Atlys’ vision of democratizing travel by making global mobility more affordable and accessible.
