Mumbai: Godrej Capital, the financial services arm of the Godrej Industries Group, has partnered with Salesforce, the global leader in AI-powered CRM, to integrate next-generation AI-led solutions across its lending operations.
Deloitte India joins the initiative as the implementation partner to ensure seamless execution and faster go-to-market outcomes.
This collaboration will implement Salesforce’s AI-powered Loan Origination System (LOS) across all of Godrej Capital’s subsidiaries, supplementing its existing AI-first technology stack and further optimizing digital onboarding, credit underwriting, and customer lifecycle management.
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The initiative aims to deliver highly personalized, accurate, and agile lending experiences for customers across India.
AI at the Core of Lending Innovation
With the rollout of Salesforce’s AI capabilities, Godrej Capital is set to leverage real-time insights to enhance credit delivery, minimize manual processes, and streamline decision-making.
The integrated systems will provide a unified 360-degree view of customers across products and channels – enabling intelligent cross-selling, risk assessment, and customer engagement at scale.
“At Godrej Capital, our technology-first strategy, especially around GenAI, drives how we scale financial solutions. Partnering with Salesforce enhances our ability to deliver intelligent, customer-centric lending journeys and supports our goal of building an inclusive, agile lending ecosystem,” said Manish Shah, MD & CEO, Godrej Capital.
Salesforce and Deloitte Bring Global Expertise to Indian Lending
Salesforce’s President and CEO, South Asia, Arundhati Bhattacharya, emphasized the role of AI in redefining financial services: “Godrej Capital exemplifies bold innovation with a digital-first and customer-first mindset. We’re proud to support their journey with a unified, AI-powered platform that fuels inclusive financial growth in India.”
Deloitte India Partner Ashwin Ballal added: “Combining Salesforce’s advanced platform with our implementation capabilities will empower Godrej Capital to build scalable, future-ready infrastructure and deliver measurable business impact.”
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Godrej Capital: GenAI Innovation via SAKSHAM
Godrej Capital is also expanding its in-house GenAI capabilities through its enterprise platform SAKSHAM, which centralizes AI development, enables secure LLM integration, and supports scalable governance.
These efforts are helping the company transform key lending functions such as underwriting, customer onboarding, and servicing with minimal manual intervention.
Meanwhile, Salesforce continues to innovate through Agentforce, its enterprise AI agent platform that supports autonomous execution across business functions, further enhancing the capabilities of human teams and delivering faster, intelligent decisions.
