Pune: In a significant insight into women’s evolving financial behavior, Bajaj Allianz Life Insurance, one of India’s leading private life insurers, has released its Bajaj Allianz Life Women Term Survey 2025, in collaboration with Pixis Global and Quals.AI.
The study uncovers that a majority of Indian women view term insurance as a comprehensive financial solution – particularly to secure their child’s future amid rising uncertainties.
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Covering more than 1,000 salaried and self-employed women across metro, tier 1, and tier 2 cities, the Bajaj Allianz Life Women Term Survey 2025 finds that:
- 73% of mothers are worried about funding their child’s education in their absence
- 61% consider ensuring their child’s financial stability during unforeseen events as their top priority
- 46% of women identified term insurance as the preferred investment to safeguard their child’s future
Further, 87% of respondents found Critical Illness (CI) cover a crucial feature in term plans, while 93% of mothers favored a Child Income Security feature. Women also expressed strong interest in built-in Health Management Services (HMS), flexible term benefits, and maturity options that evolve with life stages.
“Women are clearly looking for more than just basic life cover,” said Tarun Chugh, MD & CEO, Bajaj Allianz Life Insurance. “The Bajaj Allianz Life Women Term Survey 2025 reflects how they seek term plans that support long-term financial security, children’s education, and health expenses. These findings are pivotal in designing insurance solutions aligned with women’s specific financial aspirations.”
Key Findings from the Bajaj Allianz Life Women Term Survey 2025
Top Financial Priorities:
- Child’s financial security (61%)
- Education funding (57%)
- Health expenses (53%)
- Retirement planning (54%)
- Income stability (61%)
Insurance Preferences:
- 46% women prefer term insurance for their child’s financial safety
- 87% are drawn to Critical Illness coverage
- 57% favor plans with built-in Health and HMS features
- 93% value Child Income Protection in term plans
Desired Enhancements in Term Insurance:
- 51% seek flexibility and coverage upgrades as life events evolve
- 33% want education-specific benefits
- 28% seek higher life cover options
Key Concerns:
- Complexity in claim processes
- Lack of flexibility and maturity benefits
- Need for more affordable premiums and riders for health/Critical Illness
Also Read: How Term Insurance Became First Choice for Financial Protection for Gen Z
The Bajaj Allianz Life Women Term Survey 2025 underlines the growing demand for tailored, inclusive, and family-first insurance plans.
As women increasingly steer financial decisions, insurers are urged to adapt term insurance offerings that prioritize children’s futures, health resilience, and customizable benefits.
