Mumbai: In a landmark move to empower India’s micro, small, and medium enterprises (MSMEs), Poonawalla Fincorp Limited (PFL) today announced the launch of Business Loan 24/7, a first-of-its-kind Digital Business Loan for MSMEs.
This innovative solution delivers instant loan approvals via a fully digital journey powered by a next-gen risk-first credit model.
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Backed by the Cyrus Poonawalla Group, PFL is using advanced technology and real-time analytics to simplify MSME credit access.
The Digital Business Loan for MSME through the new Business Loan 24/7 platform enables a seamless, paperless application process through Straight Through Processing (STP) – eliminating the need for in-person visits or paperwork.
Digital Business Loan for MSME
The offering integrates India’s robust digital public infrastructure, including GST data, account aggregator frameworks, and credit bureau systems, to assess MSME creditworthiness beyond traditional criteria. With flexible repayment options and real-time verification, the platform ensures responsible lending while enhancing credit accessibility.
Arvind Kapil, MD & CEO of PFL, remarked, “India’s $4 trillion economy will be driven by MSMEs. Our digital infrastructure – credit bureaus, GST networks, and account aggregators – gives us the perfect foundation to offer risk-calibrated lending solutions. Business Loan 24/7 is our commitment to simplify and scale access to credit responsibly.”
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This strategic launch follows the success of PFL’s 24/7 digital loan for salaried professionals and further strengthens its competitive position. The company plans to scale this offering across Tier 1, Tier 2, and Tier 3 cities, catering to key sectors like retail, trade, services, and manufacturing.
By aligning technology with credit innovation, PFL’s Digital Business Loan for MSMEs is poised to redefine lending norms and accelerate financial inclusion in India’s fast-growing MSME sector.
