Mumbai: Hexaware Technologies (NSE: HEXT), a leading global IT and digital solutions provider, has been honored with the ‘Brand of the Year 2025’ award by BARC Asia, acknowledging the company’s outstanding achievements in strategic growth, innovation, and brand integrity.
Presented at the Great Gather Goa Summit 2025 at the Hilton Goa Resort, this prestigious accolade highlights Hexaware’s ability to navigate changing market dynamics with agility while maintaining a strong, trusted brand identity.
The Brand of the Year Awards, organized by Brand Advertising Research and Consulting Pvt. Ltd. (BARC Asia), follow a comprehensive three-phase evaluation process:
- Secondary Research: In-depth review of industry reports and market insights to shortlist 500 top-performing brands.
- Primary Survey: Feedback from target consumers evaluating trust, innovation, brand image, recall, sustainability, and growth.
- Expert Jury Review: Final scoring and selection by a panel of business and branding experts.
Hexaware Technologies: Recognized for Strategic Clarity and Authentic Brand Messaging
Hexaware was recognized for its bold strategic execution, clarity in messaging, and authentic engagement with customers and stakeholders.
R Srikrishna, CEO and Executive Director, Hexaware Technologies, remarked: “This award is a reflection of our ability to stay true to our goals, deliver consistent results, and evolve in line with market expectations. It reinforces the trust our stakeholders have in us.”
Nidhi Alexander, Chief Marketing Officer, added: “Our communication has been intentional and honest. Winning this award shows that brands built on transparency and consistency are the ones that resonate most deeply with audiences.”
Celebrated at the Great Gather Goa Summit 2025
The Great Gather Goa Summit 2025 served as a vibrant platform to honor leaders and organizations that exemplify innovation and resilience. This year’s theme, “Achiever’s Mindset—The Untold Bit,” emphasized the importance of mindset in building lasting success.
Saimik Sen, Editor-in-Chief of Herald Global & BARC Asia, commented: “Congratulations to Hexaware Technologies for redefining category benchmarks and demonstrating sustainability and innovation. The Brand of the Year title is well-deserved.”
