Bengaluru: The Bear House, the fast-rising Indian menswear brand known for its contemporary smart casuals, has officially entered the Gulf Cooperation Council (GCC) region, marking its first global expansion.
The brand’s products are now available on leading e-commerce platforms Noon, Namshi, and Amazon UAE, positioning The Bear House as a key player in the premium men’s fashion market of the Middle East.
The Bear House Strengthens Its Vision
With this launch, The Bear House strengthens its vision to become a globally recognized affordable luxury brand and aims to build a robust omnichannel and retail presence in the region.
The GCC, particularly the United Arab Emirates (UAE), is viewed as a strategic gateway due to its strong digital infrastructure, affluent customer base, and rapidly growing demand for stylish, comfort-first men’s apparel.
“This marks a pivotal moment in our journey to become a global Indian brand,” said Harsh Somaiya, Co-founder, The Bear House. “Our offering fills the gap between fast fashion and high-end luxury, and we see immense potential in catering to GCC consumers who are increasingly looking for smart, well-crafted menswear options.”
The brand’s hybrid wardrobe essentials, minimalist designs, and climate-adapted silhouettes are now available to a larger, fashion-forward Middle Eastern audience through platforms known for their high visibility, seamless logistics, and trusted delivery networks.
From Shark Tank to Global Shelves
Earlier this year, The Bear House gained national prominence after securing a ₹3 crore investment from Shark Namita Thapar on Shark Tank India Season 4. This funding has accelerated its growth in India with the opening of physical stores in Bangalore and Hyderabad, and further enabled the international expansion effort.
The brand’s move into the GCC aligns with rising trends in the region, where smart casuals are becoming wardrobe staples for professionals and fashion-conscious consumers.
“UAE is the fashion capital of the region and a critical testbed for international retail,” added Somaiya. “Our launch here is just the beginning of a larger global strategy.”
