Pune: ITC’s iconic stationery brand Classmate has unveiled a nationwide 30-city campaign for eduGAMES Infinity, an innovative gamified notebook experience designed to make learning more engaging, interactive, and rewarding.
The campaign is supported by Indian chess sensations R Praggnanandhaa and R Vaishali, who will actively participate in the platform for 30 days to demonstrate the power of puzzles in sharpening young minds.
At the heart of eduGAMES Infinity lies the nostalgic last page of Classmate notebooks—reinvented with gamification.
By scanning the last page, students unlock access to a fresh, fun, and brain-boosting digital puzzle every day. The initiative aims to blend education with entertainment, helping students enhance focus, creativity, and problem-solving skills through daily play.
“Learning should always spark curiosity and joy,” said Vikas Gupta, Chief Executive, Education and Stationery Products Business Division, ITC Ltd.
“With eduGAMES Infinity, Classmate is transforming everyday classroom tools into gateways for cognitive growth. Having Grandmasters like Praggnanandhaa and Vaishali as part of this movement highlights how puzzles and playful learning can nurture world-class minds.”
eduGAMES Infinity: Campaign Highlights:
- Starts May 24, 2025 in 30 Indian cities
- Scan & Play: Students scan the last page of any Classmate notebook to access daily games
- Daily Rewards: Win exciting prizes like the Meta Quest VR headset
- Grand Prize: A once-in-a-lifetime trip to Hong Kong Disneyland
- Role Models in Action: Grandmasters Praggnanandhaa and Vaishali will solve daily puzzles to demonstrate their value in mental agility
eduGAMES Infinity is not just a platform but a movement to embed joy and challenge into everyday education. Whether it’s preparing young learners for academic excellence or just keeping their minds sharp, the initiative is designed to cultivate focused, agile, and joyful thinkers.
