Mumbai: India’s leading health and hygiene brand, Eureka Forbes Ltd, has announced Shraddha Kapoor as the new brand ambassador for its vacuum cleaner portfolio, marking a strategic step to deepen its connection with India’s modern, wellness-focused households.
With a legacy spanning over 40 years, the company continues to dominate the home hygiene segment, trusted by millions of Indian families.
The brand’s latest innovation, the Forbes SmartClean Robotic Vacuum Cleaner, leverages AI-driven intelligence and advanced LiDAR technology to provide automated, efficient cleaning—making spotless living spaces more accessible than ever.
“We’re excited to welcome Shraddha Kapoor to the Eureka Forbes family,” said Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd. “Shraddha resonates deeply with our core values of clean living, innovation, and purposeful lifestyle. Her authenticity and relatability among young Indian households make her an ideal face for our vacuum cleaner range.”
The collaboration aligns with Eureka Forbes’ mission to build a cleaner and healthier India, especially by appealing to a generation of consumers seeking smart home hygiene solutions that integrate seamlessly into their busy lifestyles.
“A clean home truly reflects a clear mind and healthy body,” shared Shraddha Kapoor. “I’m proud to partner with Eureka Forbes, a brand that shares my belief in mindful living and technological innovation. Products like the SmartClean Robotic range make it easier for all of us to embrace a healthier way of life.”
Eureka Forbes Leads Innovation in Office and Home Hygiene Solutions
From robotic cleaners and deep-cleaning vacuums to AI-integrated smart devices, Eureka Forbes continues to revolutionize the home cleaning experience. Known for its extensive customer service network and innovation-first mindset, the company maintains its position as a market leader in India’s hygiene technology space.
With this partnership, the company reaffirms its commitment to delivering powerful, user-friendly solutions that empower Indian families to lead cleaner, smarter lives.
