New York: Persado, a global leader in AI-driven content compliance and performance, has launched Persado Marketing Compliance AI – the industry’s first agentic AI platform purpose-built to empower marketing and legal teams in financial services.
Designed to accelerate campaign launches and minimize legal bottlenecks, the enterprise-grade solution offers real-time compliance analysis, performance scoring, and brand alignment insights for marketing content across channels.
Targeting retail banks, credit unions, and fintechs, Persado’s solution identifies non-compliant language, maps content to relevant regulatory frameworks (such as UDAAP, FTC Act, ECOA, FSRA, TCPA), and instantly generates compliant, on-brand alternatives—cutting legal review times by up to 90%.
“Financial services organizations are under pressure to deliver high-impact, compliant content quickly,” said Assaf Baciu, President and Co-founder, Persado. “Our platform eliminates unnecessary review cycles, bridging the marketing-legal divide and enabling banks to operate at the speed of AI.”
Solving the $5.5 Billion Problem
According to industry data, U.S. banks and fintechs spend an estimated $5.5 billion annually reviewing over 4.5 million marketing messages. With up to six marketing-compliance exchanges per message and an average of five hours of legal time required, delays and inefficiencies remain widespread.
Persado Marketing Compliance AI addresses this by leveraging intelligent, role-specific AI agents that:
- Flag risky language and recommend compliant alternatives
- Score content for engagement and alignment with brand tone
- Analyze regulatory compliance across federal, state, and local laws
- Adapt continuously based on market precedents and consent orders
Proven Impact and Early Adoption
The platform builds on a decade of experience and over 1 million in-market A/B language tests. Early implementations have already shown measurable gains:
- 90% reduction in legal review time
- 85% fewer compliance rejections
- 80%+ reduction in total campaign cycle time
A recent Celent report found that 53% of banks cite AI as a top tech priority for 2025—underscoring the need for smart, integrated tools like Persado’s agentic AI.
“This solution enables financial institutions to align legal safety with marketing speed, unlocking faster go-to-market timelines and higher-performing campaigns,” said Craig Focardi, Principal Analyst, Celent.
Persado Next-Gen AI Agents for Compliance and Performance
Persado’s agentic system includes:
- Regulation Agents: Map customer content to applicable rules
- Marketing Agents: Optimize for performance and brand tone
- Oversight Agents: Validate, resolve, and maintain compliance libraries
The platform supports input formats including PDF, image, and text, and offers features such as customizable compliance guidelines, disclaimer validation, and real-time collaboration workflows between legal and marketing teams.
