Bengaluru: In a move set to redefine India’s approach to wellness, Speedo India, a global leader in performance swimwear, has announced a strategic partnership with cult, India’s premier fitness and wellness platform.
This collaboration aims to elevate swimming from a competitive sport to a mainstream fitness choice, empowering more individuals to experience its physical and mental benefits.
As part of this initiative, Speedo experiential zones will be launched at key cult centers, where members can engage with the brand’s cutting-edge swimwear and gear.
In addition, the alliance will include expert-led workshops, community activations, and athlete-driven sessions to educate and inspire participants on how swimming can be integrated into their everyday fitness routine.
“At Speedo India, we believe swimming isn’t just a sport—it’s a powerful, full-body workout that builds strength, endurance, and focus,” said Nihal Rajan, Chief Marketing Officer at Page Industries.
“By joining hands with cult, we’re excited to bring this message to a wider audience and make world-class swim gear more accessible to fitness enthusiasts across India.”
Naresh Krishnaswamy, CEO of cult, added: “Swimming is one of the most comprehensive forms of fitness, yet underrepresented in urban health programs. This partnership with Speedo enables us to offer members a dynamic and transformative way to stay fit while enjoying the water.”
With this collaboration, Speedo India leverages cult’s strong presence in the fitness sector to foster a new fitness culture centered around swimming.
Speedo India Broader Mission
The partnership also reflects Speedo’s broader mission to support all levels of swimmers – amateurs and professionals alike – by delivering innovative gear and promoting inclusive participation.
As the fitness and wellness industry in India rapidly evolves, this collaboration between Speedo India and cult is set to create lasting impact, celebrating movement, mindfulness, and community through the shared love for swimming.
