Mumbai: Budweiser 0.0 has announced its debut partnership with Mumbai Indians, marking a significant milestone in the brand’s growing presence in Indian cricket.
The collaboration aligns with Budweiser 0.0’s entry into the 19th edition of India’s biggest T20 cricket league and aims to strengthen its connection with fans through immersive, culture-led experiences.
With this association, Mumbai Indians will serve as a key platform for Budweiser 0.0 to engage fans across Mumbai, celebrating the pride, traditions, and match-day rituals that define local cricket culture.
As one of the largest sporting ecosystems globally, the league provides a strong stage for Mumbai Indians and Budweiser 0.0 to amplify fan engagement rooted in loyalty and passion.
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Mumbai Indians Will Serve as Key Platform for Budweiser 0.0 to Engage Fans
Vineet Sharma, Vice President, Marketing & Trade Marketing at AB InBev India, said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture – acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today.
Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey – taking the brand from national fandom to the heart of city fandom. Through our partnership with Mumbai Indians, we’ll celebrate the pride, traditions, and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
A spokesperson from Mumbai Indians added,
“At Mumbai Indians, our fans are at the heart of everything we do, and this partnership with Budweiser 0.0 is a celebration of that shared spirit. Their ‘In the Hands of Fans’ platform beautifully mirrors the passion, pride and loyalty that define our #OneFamily. Together, we look forward to creating memorable, fan-first experiences and bringing supporters even closer to the game in fresh, culturally relevant ways.”
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The partnership extends Budweiser 0.0’s ongoing “In the Hands of Fans” campaign, transitioning from national-level engagement to a deeper focus on city-specific fandom. Through this collaboration, Mumbai Indians fans will be at the center of storytelling that celebrates how supporters shape team identity both on and off the field.
As part of the association, Budweiser 0.0 will also introduce limited-edition, team-inspired merchandise, enabling Mumbai Indians supporters to express their loyalty in tangible ways throughout the season.
