Noida: Proho has raised $1 million in a pre-seed funding round to expand its AI-powered guaranteed home resale platform, aiming to address longstanding inefficiencies and uncertainty in residential property transactions across India.
Residential resale transactions in India often take several months, largely due to uncertainty faced by both sellers and buyers. Proho is tackling this challenge by offering a data-driven platform that brings predictability to pricing, timelines, and execution.
Sellers frequently struggle to determine realistic market pricing and expected timelines, while buyers face concerns around property verification, reliable information, and transaction security.
At the core of Proho’s platform is its AI-driven, unit-level valuation model. The system analyzes historical transactions, real-time market signals, and buyer engagement data to assess pricing dynamics within specific micro-markets.
This intelligence enables Proho to provide accurate pricing insights and improve decision-making for both sellers and buyers.
In addition to pricing intelligence, Proho integrates a structured distribution system that ensures homes are appropriately refurbished and matched with a curated pool of qualified buyers.
This combination allows the platform to function as a guaranteed sell solution, ensuring that once a property is market-ready and correctly positioned, the transaction is driven to completion.
By combining advanced pricing analytics with disciplined execution, Proho has significantly shortened sale cycles and reduced inventory friction in resale transactions.
Also Read: AI Workforce for Construction: Powerplay Launches Platform to Automate Core Industry Workflows
The platform has already demonstrated some of the fastest home sale turnaround times in key micro-markets of Noida, while maintaining strong unit economics alongside consistent growth.
The $1 million pre-seed funding round in Proho saw participation from Bharath Vivek Chandhok, along with other investors. The company plans to deploy the capital toward enhancing its valuation and pricing intelligence, expanding its distribution network, and scaling its resale model across additional micro-markets.
Proho:AI-Powered Guaranteed Home Resale Platform
Proho was founded by Saurav Suman, Alaukik Kumar, and Shalin Gandhi, bringing together a blend of entrepreneurial experience, product innovation, and deep technology expertise. Saurav Suman, an IIT Bombay alumnus and repeat entrepreneur, previously co-founded Pocket52, India’s first online poker network, which was later acquired by Gameskraft. Following his exit, his experience as a real estate investor highlighted inefficiencies in the residential resale market, leading to the creation of Proho.
Alaukik Kumar, also an IIT Bombay alumnus, has led product innovation at scale across companies including Bewakoof, Pocket52, and PDI (US). Shalin Gandhi brings over a decade of experience in building technology-driven startups, having worked across both B2C and B2B platforms at Pocket52, Gameskraft, and Yubi (Spocto).
“Uncertainty is the biggest friction in resale,” said Saurav Suman, CEO and Co-founder of Proho. “In a market exceeding $60 Billion annually, our focus is to bring clarity and predictability to home transactions so both sellers and buyers can make decisions with confidence.”
Proho is an AI-powered guaranteed home resale platform focused on reducing uncertainty in property transactions. By combining AI-driven valuation intelligence with structured execution and buyer matching, the company aims to bring clarity and predictability to home resale for both sellers and buyers.
