Frido Experiential Store Launched in Pune’s Viman Nagar

Pune: Frido has launched its first experiential store at Phoenix Marketcity, Viman Nagar, Pune. Known for redefining health-tech through innovation, Frido’s offline foray represents a strategic evolution from a digital-first disruptor to a hybrid consumer wellness brand offering immersive, personalized experiences.

The newly unveiled Frido Experiential Store goes beyond traditional retail—serving as a tech-integrated destination where consumers can receive expert-guided recommendations and real-time assessments.

Equipped with the world’s fastest foot scanner, the store offers precision GAIT analysis, identifying pressure points, arch structures, and posture alignment within seconds. Licensed podiatrists are available on-site to guide consumers through tailored solutions for heel pain, flat feet, posture correction, and more.

“Launching in Pune is both symbolic and strategic,” said Ganesh Sonawane, Co-Founder and CEO of Frido. “It’s where our journey began, and now it becomes the city where we unveil the future of foot wellness. With clinical-grade foot analysis and hyper-personalized comfort products, we’re addressing real lifestyle needs using cutting-edge technology.”

Frido’s reputation for ergonomic design, durability, and wellness-focused engineering is further amplified by this physical retail space. Customers can now physically evaluate cushions, walking aids, insoles, and more—something digital interfaces cannot fully replicate. This tactile experience allows consumers to better understand the long-term health benefits of Frido’s product line.

Arif Khan, Co-Founder and COO, emphasized the importance of human engagement: “Our global digital success gave us scale, but meaningful innovation begins with conversation. This Frido experiential store brings us closer to our customers—allowing us to listen, adapt, and co-create products that genuinely improve lives.”

Phoenix Marketcity Pune’s Center Director, Anshuman Bharadwaj, added, “Frido’s blend of tech and comfort perfectly aligns with our commitment to offering an elevated lifestyle experience. We’re proud to be their launchpad.”

Frido Experiential Store as R&D Hub

TheFrido Experiential Store also doubles as a live R&D hub, collecting consumer insights to refine product design, fit, and customization. This data-driven loop will fuel Frido’s future innovations and expansion plans.