Shobhit Malhotra Joins iD Fresh Food as CEO of International Operations

Bengaluru: iD Fresh Food announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business. This strategic leadership addition comes as the company accelerates its efforts to expand globally and strengthen its presence in international markets.

Effective immediately, Shobhit Malhotra will be responsible for scaling iD Fresh’s international footprint, including established operations in the Gulf Cooperation Council (GCC) region, and leading market entries into new high-growth geographies. His focus will include market-specific product innovation, strategic partnerships, and distribution enhancement to position iD Fresh as a global household name in the fresh food category.

Welcoming the new CEO, PC Musthafa, Chairman and Global CEO, iD Fresh Food, said, “Shobhit brings a wealth of experience in transforming global brands. His deep consumer insights, strategic leadership, and alignment with our mission to provide preservative-free, authentic food make him the ideal choice to lead our global charge.”

Commenting on his appointment, Shobhit Malhotra stated, “iD Fresh represents more than a brand—it stands for a movement toward better, healthier food choices. I’m honoured to be part of this journey and excited to scale this homegrown brand across new global frontiers.”

About Shobhit Malhotra

With over 20 years of experience in the consumer goods industry, Shobhit Malhotra has held senior roles at Colgate-Palmolive, Unilever, and PepsiCo. He is known for driving strategic transformation and commercial success in dynamic, multicultural environments.

iD Fresh Food continues to record a strong 25% year-on-year revenue growth, supported by a healthy EBITDA margin. The company’s organizational enhancements reflect its commitment to long-term sustainability, innovation, and leadership in the global fresh food space.