Mumbai: The share of women investing in ₹90 lakh+ homes has witnessed a sharp surge in recent years, according to the latest H2 2025 Consumer Sentiment Survey by ANAROCK.
The study highlights a significant shift in the purchasing and investment patterns of women homebuyers in India, reflecting growing financial independence and a strong inclination toward premium housing.
The survey findings reveal that 61% of women now prefer investing in homes priced above ₹90 lakh, compared to just 25% in 2019. This sharp rise indicates a dramatic transformation in the housing aspirations and investment capacity of women in the country.
A deeper analysis of the survey data shows that 37% of aspiring women homebuyers prefer properties priced between ₹90 lakh and ₹1.5 crore.
Meanwhile, 14% are inclined toward homes priced between ₹1.5 crore and ₹2.5 crore, and 10% prefer luxury homes priced above ₹2.5 crore.
The growing share of women investing in ₹90 lakh+ homes highlights the expanding presence of women among India’s high-net-worth property buyers.
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Residential Real Estate Emerges as Preferred Investment
The survey further reveals that residential real estate continues to be the most preferred investment avenue among women. More than 71% of women respondents chose housing as their primary investment, reinforcing the strong trend of women investing in ₹90 lakh+ homes and other residential assets.
Santhosh Kumar, Vice Chairman – ANAROCK Group, said, “The modern Indian woman prefers brick and mortar over traditional FDs and gold on the back of their growing financial independence and hunger for high-yield assets.
For 66% of women, real estate is now the ultimate investment vehicle. While gold and FDs still have a place, the stock market – at just 3% – is barely on the radar. Women are not just saving for the future but casting it in concrete.”
While real estate remains the top choice, gold has also seen increased popularity among women investors, rising from 8% in the H2 2019 survey to 18% in H2 2025.
In comparison, fixed deposits account for 13% of investment preferences, while the stock market has witnessed a sharp decline in interest, dropping from 20% in 2019 to just 3% today.
The survey also indicates a shift in the purpose of property purchases. The end-use to investment ratio among women homebuyers stands at 71:29 in 2025, compared to 77:23 in H2 2019, suggesting a gradual rise in investment-driven purchases by women.
Women Investing in Larger Homes: Preference Continues
The survey highlights that women homebuyers continue to prefer larger residential units. More than 54% of women participants prefer 3BHK homes, while 14% favour 4BHK and larger properties.
In comparison, the H2 2022 survey edition showed 50% preference for 3BHK homes and 20% for 4BHK and above, indicating that demand for spacious homes remains consistently strong among women.
Santhosh Kumar said, “This not-so-stark contrast between the two periods clearly indicates that women homebuyers’ preference for spacious homes over smaller ones is not breaking news. Interestingly, their interest in 1BHKs has shrunk further to 4% in H2 2025 against 8% in H2 2022.”
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Growing Interest in Newly Launched Projects
The ANAROCK survey, which polled 9,800 participants, including 4,900 women, also highlights a rising preference among women buyers for newly launched residential projects.
Currently, over 20% of women respondents prefer newly launched properties, compared to just 9% in the H2 2019 survey. In contrast, the preference for ready-to-move-in homes has declined marginally to 32% in H2 2025, compared to 33% in H2 2019.
This trend indicates that many women buyers are increasingly adopting an investment-oriented approach when purchasing property. Since most newly launched projects are developed by large and listed developers, women investors are showing higher confidence in these offerings.
Overall, the survey underscores the rapid rise of women investing in ₹90 lakh+ homes, reflecting changing financial priorities, growing purchasing power, and a stronger presence of women in India’s residential real estate market.
