Bengaluru: QWEEN, the self-discovery experiential jewellery brand, is gearing up for its official debut by mid-February, marking a significant milestone in the country’s luxury retail landscape.
The brand, conceptualized by founders Amit Kumar and Suyash Motarwar, was initially launched as a bootstrapped venture and later received seed funding from Japanese luxury jeweller Kashikey Co. Ltd.
The early investment enabled product development and laid the foundation for QWEEN’s brand identity.
QWEEN Secures Major Backing to Accelerate Growth
QWEEN has now attracted substantial financial support, with global jewellery leader Rosy Blue and Kashikey jointly announcing an investment of ₹1000 crore.
This capital infusion will scale the company into one of India’s most disruptive and innovative luxury retail concepts.
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The brand is preparing to unveil India’s first self-discovery experiential jewellery stores – each spanning 5,000–6,000 sq. ft. – in Bangalore and Delhi.
Focused on redefining how modern Indian women interact with fine jewellery, the brand emphasizes ethical craftsmanship, purpose-led design, and a contemporary luxury environment that makes fine, all-natural jewellery more invitational and less intimidating.
Redefining Modern Luxury Through Experience and Transparency
Rosy Blue, with a legacy of over six decades in the global jewellery value chain, brings mine-to-market expertise that enhances traceability, transparency, and trust.
Manali Jayant Parekh, Director at Rosy Blue, highlighted that QWEEN fills a significant market gap by creating a high-impact brand built on modern retail formats and meaningful customer experiences. She noted that QWEEN aims to empower women to independently explore jewellery with features such as open displays, easy-to-use access cards, and the QWEEN Passport – key elements designed to create a more welcoming retail journey.
She added that the investment supports the creation of natural, high-quality jewellery collections designed for modern lifestyles, featuring all-natural gemstones.
QWEEN’s Ethical, Natural, and Innovative Approach Backed by Global Expertise
Kashikey Co. Ltd., a near-century-old luxury jeweller, expressed strong commitment to the brand’s vision. Chairman Hisao Kato emphasized that QWEEN aligns with Kashikey’s philosophy of authenticity, beauty, and uncompromising craftsmanship.
He stated that QWEEN’s mine-to-market approach, ethical sourcing, and conflict-free certification position it as a fresh, transformative force in India’s luxury jewellery market.
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Introducing 20+ Collections and 3,000+ SKUs
In a market saturated with mass-produced jewellery, the company is shifting the focus back to natural, ethically sourced materials. The brand will launch over 20 curated collections and more than 3,000 SKUs, featuring:
- 100% natural diamonds
- Natural gemstones
- Natural gold and silver
- Seven unique gold colours
- Seven distinctive natural diamond shades
The collections will cater to both everyday wear and special occasions, combining craftsmanship with versatility.
New Benchmarks in Modern Luxury
By merging Kashikey’s craftsmanship legacy with Rosy Blue’s global leadership and mine-to-market capabilities, QWEEN is positioned to set new industry standards in innovation, traceability, and modern luxury.
