Organisations with dedicated Transformation Management Offices (TMOs) are far more likely to complete digital transformation initiatives within budget and on time, according to PwC India’s latest survey report, “Vision. Velocity. Value: How strategic TMOs drive digital impact.”
The survey, which engaged 135 senior leaders across automotive, consumer and retail, healthcare, industrial products, and pharmaceuticals, revealed that projects managed through Transformation Management Offices achieved up to 75% adherence to budgets and timelines, compared to limited success rates among organisations lacking such structures.
Companies with TMOs were also found to be twice as likely to stay within 20% of planned budgets on digital transformation projects.
Also Read: PwC India Launches Navigate Tax Hub for AI-Driven Tax and Regulatory Solutions
The findings underline the importance of Transformation Management Offices in ensuring digital investments translate into tangible business outcomes. TMOs that integrate governance, cross-functional collaboration, and benefit realisation emerged as critical enablers of success.
However, the study flagged a governance gap — while 73% of organisations reported having a formal governance structure, only 18% cited executive leadership as the key decision-maker, with IT departments leading 38% of digital decisions.
“Digital transformation is no longer optional; it is a business imperative. Organisations that establish structured Transformation Management Offices are more likely to deliver outcomes at speed and scale, while staying within budget and timelines,” said Sanjay Dawar, Partner and One Consulting Leader, PwC India.
Adding to this, Abhijit Majumdar, Partner and Leader – Digital Strategy Consulting, PwC India, stated, “Our findings confirm that TMOs act as a game-changer, driving discipline, alignment, and measurable value. Indian enterprises that treat the TMO as a strategic partner to the C-suite are best positioned to unlock the full value of digital transformation.”
Key Insights from the PwC India Survey on Transformation Management Offices
- Ambition vs. Delivery: While most organisations initiated four to six large programmes over three years, only one to three were typically completed, with few meeting budget and timeline targets.
- Governance Gap: 73% of organisations have governance frameworks, but only 18% have executive leadership directly driving transformation decisions.
- Tooling Reality: 22% still rely on spreadsheets and email, while 33% use custom tools. Companies adopting integrated platforms reported better outcomes.
- Value Tracking Blind Spot: Most organisations tracked cost savings and efficiency, while revenue generation from digital initiatives was least measured.
Also Read: PwC Voice of Consumer 2025 Survey: 84 Per Cent of Indians Prioritise Safer, Healthier Food Choices
The report also introduces four transformation archetypes – Visionaries, Operators, Mavericks, and Followers – helping companies benchmark their transformation maturity.
Visionary organisations consistently outperformed peers by linking transformation to long-term strategy, enforcing rigorous benefits tracking, ensuring visible leadership support, and fostering cross-functional collaboration.
By positioning Transformation Management Offices as anchors for governance, benefit tracking, and change leadership, PwC highlights their role in enabling businesses to unlock value, accelerate transformation momentum, and stay competitive in a rapidly evolving technology landscape.
